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LifeLock

LifeLock Partners with AAA Tidewater Virginia

November 12, 2008

Lifelock continues to use its market leading identity protection services to partner with AAA memberships. Yesterday they announced a partnership with AAA Tidewater Virginia bringing their total AAA partnerships to over one dozen. AAA members can now enroll in the LifeLock service at a discounted rate from LifeLocks regular price of $110 per [...]

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NameSafe Files Lawsuit Against LifeLock

June 27, 2008

NameSafe, an identity protection company headquartered in Nashville Tennessee, filed suit on Wednesday in Tennessee against their competitor LifeLock. The suit alleges various violations of Trademark Laws and the Tennessee Consumer Protection Act. At issue is the allegation that LifeLock bid on the keyword ‘namesafe’ in major search engines and according to David Ridings, [...]

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LifeLock CEO Todd Davis Answers the Bell

May 29, 2008

Todd Davis, CEO of LifeLock, has come out swinging in the last week or so responding to and refuting allegations that have been made against his identity theft company and his own identity. Plagued by recent bad publicity, due to a class action lawsuit that caught the media’s attention, Lifelock decided it was time [...]

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LifeLock Adds Google CFO to Board

May 17, 2008

LifeLock continues to strengthen its market position. LifeLock announced this week that George Reyes, Senior Vice President and Chief Financial Officer (CFO) of Google has joined their Board of Directors. Reyes will be a welcome addition to LifeLock’s existing six-person board assisting in the strategic growth of this industry leader.
George Reyes brings a [...]

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LifeLock Launches New Identity Theft Protection Services

April 28, 2008

LifeLock is adding two new identity theft protection services to their already strong lineup. The first is called eRecon and it is a high tech program that regularly scours the internet looking for compromised private records of LifeLock customers. During eRecons patrols of the internet it will be looking for information such as social [...]

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Fraud Alerts Stop Identity Theft by Empowering Consumers

March 17, 2008

Fraud alerts are the best way to stop identity theft says Lifelock, an identity theft protection company that will place a fraud alert with the credit bureaus on your behalf. This headline was heard often during LifeLocks recent campaign, Strike Back – Defeat Identity Theft Now, and though the bias is apparent, as a [...]

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LifeLock Strikes Back Against Identity Theft

March 11, 2008

LifeLock’s grassroots campaign, Strike Back – Defeat Identity Theft Now, came to an end in Washington, D.C. on March 6, 2008 with the handing over of a petition that was collected along the tour and at their website www.LifeLock.com. The campaign and petition was designed to bring awareness to the crime of identity theft [...]

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LifeLock Headlines Identity Theft News in February

March 4, 2008

Lifelock continued to make headlines with both good and not so good news. In an effort to raise awareness on identity theft, Lifelock launched a grassroots marketing campaign titled “Strike Back – Defeat Identity Theft Now”. The campaign trail, which features LifeLock CEO Todd Davis, started February 24 in Miami, Florida and continues [...]

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LifeLock’s Identity Theft Protection Service Challenged by Experian

February 23, 2008

LifeLock has been sued by Experian a London, England based corporation who is one of the big three American credit bureaus. Experian is alleging that the service provided by LifeLock violates the Fair and Accurate Credit Transactions (FACT) Act passed by Congress in 2003. The FACT Act states a fraud alert can be placed
“by [...]

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LifeLock Identity Theft Protection Offered by Avue to Federal Agency Employees

February 14, 2008

LifeLock and Avue Technologies held a press conference yesterday to announce a joint venture that could provide identity theft protection to a couple hundred thousand federal employees. Avue will purchase identity theft protection from LifeLock.com for all eligible full-time federal employees who wish to enroll. To be eligible the employee must work for a [...]

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